Internet Marketing

Leicester based B2B Web provides a wide range of marketing services. We specialise in helping companies to use the internet effectively to market their products and services.

Promoting web sites and shops on the Internet is one of the ways in which we support our customers, once their web sites are published.

A web site will give a commercial payback, only if it can be found in search engines. Achieving that can be difficult, especially where there are hundreds or even thousands of sites with similar keywords.

Our search engine optimisation service helps to increase the chances of your website being found in the ranking results of major search engines. See Search Engine Optimisation.

Search engine advertising

When you use search engines such as Google, Yahoo or MSN, you will notice that some links are grouped together, either at the right hand side of the window or above the list of results. These are sponsored links and when you click on them, a small amount of money is charged to the people who put them there.

This is called 'Pay Per Click Advertising'. We can create this for you, manage your account and ensure you get the best possible returns on your investment.

These paid links are based on a selection of keyword search terms. If your website is not coming up tops for a set word or phrase, sponsored links can bring it to the top of the list.

This is especially important for newly registered domain names. It can take up to a year before a new domain name gets close to the top of natural results in major search engines.

We charge a set monthly fee that covers the set up and configuration of your PPC links, and the cost incurred when people click on your sponsored adverts.

Hence, your monthly budget is fixed but you will get the results you want. we can focus advertising on specific geographic areas, certain times of the day, specific days of the week and of course, select those all important keywords that bring people to your web site.

Internet Advertising

We work with a variety of Internet marketing techniques - ranging from web page banner advertising through to full colour emailed newsletters. We help clients to organise the delivery of regular, full-colour, illustrated newsletters.

Banner advertising

We design and position banner adverts - either on our own web sites or on sites with specific types of visitors. We have a variety of web pages where we can place banner advertising, especially for Leicester and Leicestershire. We have a network of local web pages that are viewed over 17,000 times per month on average.

E-mail marketing

We help companies to use email as an effective marketing and publicity tool. If you want to send out html newsletters, fully graphical news shots, or flyers (sometimes called eflyers) we can provide this service for you or train your staff to do this.

Our expertise in this area will ensure that your e-mails are not trapped in spam filters and are compliant with the the regulations governing bulk email.

We provide e-mail subscription listings for web sites, allowing customers to opt in and opt-out of listings. Our mailing list management packages comply with regulations set up to avoid spamming.

We can target mail shots to specific potential customers based on location or industry type.

Keep your customers or client posted with news and information that will promote sales. Contact us now to get free advice on how best to use the Internet to publicise and promote your business.

Copy writing

Writing in plain English is a skill; not shared by everyone. Let B2B Web write your marketing and advertising copy - especially on your web site. We can write in a way that is clear and readable. We have already helped many customers improve their messages and information.

In a multi-lingual society, it is important to write English that can be easily understood.

When writing for web pages, we make them search engine friendly. Re-writing web pages is often required in order to optimise them for search engines.

Writing for web pages requires specialised skills - different from those required for the printed page.